NY Times Launches Parenting Site

The NY Times has launched a new site focused on parenting.

NYT Parenting is a site for new and expecting parents who want help having and raising kids today.

Whether readers are struggling with fertility or feeling burnt out at home with little kids, in the Parenting section the NY Times will provide guidance and support, backed by the quality journalism its known for.

“A main goal is to meet the demand for parenting content that focuses on the parent’s experience, and goes beyond child-rearing and development,” says Alex MacCallum, head of New Product and Ventures at The Times.

The Times said it chose to focus on parenting after extensive research found that readers have an appetite for more trustworthy parenting information online. NYT Parenting provides expert guidance that is tactical, actionable and acknowledges that there’s no one right way to parent.  Many of its expert sources include doctors who specialize in fertility, pregnancy, pediatrics as well as mental health, finance and career thought leaders.

“We want to give people rigorous guidance in a clear, human way that makes them feel good about themselves and the decisions they’re making for their families,” said Jessica Grose, lead editor of NYT Parenting.

Recurring features in NYT Parenting will include:

• Is This a Thing? – A lot of parenting questions boil down to: Is this a thing, or is something wrong? This occasional series explains why certain things seem to happen to kids (or to postpartum bodies  or relationships) as children grow. For example, “Why Do 4-Year-Olds Love Talking About Death?”
• The Hardest Part – Essays from top-notch writers about the part of parenting they find the most unexpectedly difficult, and how they worked through it (or didn’t).
• Tiny Victories – Reader-submitted highs and lows of dealing with children and postpartum life. Tiny Victories are meant to celebrate those small moments of triumph in the long days of parenting: Everything from the ingenious way a parent headed off a toddler meltdown on a long car ride to how a parent convinced their kid to take a bite of something foreign instead of just tossing it on the floor.