Fat Snax Lands $4.5 Million

BROOKLYN — Fat Snax, a maker of low-carb & keto snacks, has closed a $4.5 million Series A funding led by BFG Partners and BIGR (Boulder Investment Group Reprise) Ventures. The Brooklyn-based brand, which launched their cookies online in March 2017, anticipates significant growth in 2020, fueled by this round of financing.

An initial direct-to-consumer strategy enabled the brand to perfect their recipes and develop a deep understanding of customer needs. In just six months, Fat Snax became the top selling keto cookie brand online, and has since accelerated growth by focusing on retail expansion. The company can now be found nationally in Whole Foods Market, Sprouts, Kroger, and Wegmans, among others, and anticipates being in over 6,000 retail doors by the end of 2020.

The funding, which represents the first outside investment into Fat Snax, will stimulate growth of the brand’s retail footprint for current product lines including cookies, brownies, and blondies. It will also support the launch of the brand’s newest innovations: Almond Flour Crackers and Mini Cookies. “Leveraging this capital and these key partners allows us to increase distribution and launch new product lines,” said Founder Jeffrey Frese. “We are now in a strong position to support the accelerated growth that we’ve always envisioned.”

“We’re eager to support Jeff Frese and the Fat Snax team through this period of rapid growth,” said BFG Vice President Tyler Morgan. “Fat Snax is already a leader in the low-carb, low-sugar snacking space and we anticipate demand for these products will only continue to accelerate.”

“BIGR has been following the keto & low-carb trends closely over the past few years,” said Duane Primizich, managing partner at BIGR. “Fat Snax was a perfect fit as they continue building a strong brand that embodies great tasting, low-carb snacking and we’ve been particularly impressed with the hustle, grit and creativity of the team.” Since 2019, Fat Snax has worked closely with Presence Marketing, owned by BIGR managing partner Bill Weiland.