Yotpo Scores $75 Million

Yotpo has experienced record growth with a 300% increase in customers in 2019 and a 250% increase in annual recurring revenue (ARR) since its last funding of $51 million in November 2017. The company expects to double its revenue within the next two years.

During the early months of COVID-19, Yotpo saw an explosion of sign-ups to help achieve 170% YoY net new annual recurring revenue, as well as record lows in customer churn.

The latest funding will be used to advance Yotpo’s mission to create an industry-defining eCommerce marketing platform, with an integrated product set of Reviews, Visual User Generated Content (UGC), Loyalty, Referrals, and SMS Marketing, that helps brands of all sizes accelerate growth and drive customer lifetime value in an increasingly competitive arena.

“In the Covid era, every business is an eCommerce business,” says Tomer Tagrin, Co-founder and CEO of Yotpo. “Our vision is to equip businesses of every size, across every industry, with the best possible technology to efficiently achieve maximum growth. To that end we are building a single, fully integrated platform that empowers businesses to create exceptional, customer-first commerce experiences.”

Yotpo customers include  Patagonia, Rebecca Minkoff, Gymshark, MVMT, Drunk Elephant, Tweezerman, and Bob’s Discount Furniture.