JBL Opens Flagship Store in SoHo

NEW YORK — Harman, a subsidiary of Samsung Electronics Co, has opened its first JBL-branded retail store, and the second New York City location for HARMAN. Newly built in the SoHo neighborhood and located at 19 E. Houston Street (the corner of Houston and Crosby), the nearly 2,000 square foot-flagship space gives shoppers access to a wide array of innovative speakers, headphones, home audio and gaming products by JBL.

Designed by global architecture and design firm, Gensler, the space caters to the consumer listening experience, integrating JBL Pro Sound to enhance the audio and visual experience for visitors.

“With nearly 75 years of delivering industry leading innovation, we are thrilled to announce the grand opening of our first JBL-branded store in New York,” said Ralph Santana, Chief Marketing Officer at HARMAN. “Located in a city that embodies our energy and passion for entertainment, this store strengthens our connection with customers and introduces our products in a more immersive experience. We have worked thoughtfully on the design and execution of this location and we cannot wait to welcome customers through our doors.”

The JBL Store will be open from 11:00 am – 6:00 pm from Monday – Sunday. In accordance with New York City’s reopening guidelines for retailers amid COVID-19, the store will have limited capacity and heightened safety measures, and equipped with hand sanitizer stations, plexiglass protections for employees and touchless checkout options.

Stocked with nearly 100 differing product offerings across JBL’s lifestyle portfolio, the store is equipped with interactive customer experience centers, giving customers the option of demo-ing high-quality signature JBL sound products through their own smart devices. To learn more about JBL’s personalization services, visit the dedicated display of customized products, which includes instructions on how to select patterns, colors or even choose a photo to upload to create a one-of-a-kind headphone or speaker. Additionally, the store includes a section dedicated to products from another brand under the HARMAN umbrella, Harman Kardon. All premier audio offerings will be available for testing and purchase.

The latest category to the brand’s business, the JBL Quantum gaming headsets will be on display and available for an immersive gaming experience. Shoppers who visit this unique area of the store can test out all eight models in the JBL Quantum gaming series while playing today’s most popular video games. In tandem, players will get to experience gaming through Dolby Atmos, featured in JBL’s newest soundbar, the JBL BAR 9.1.