UGG Opens Flagship Store in NYC

NEW YORK UGG — maker of boots and clothing  — has opened a new flagship store at 530 Fifth Avenue in New York City (on the corner of 45th Street).

This new concept marks the first of its kind for the brand. UGG is a division of publicly-traded Decker Brands. The company says an additional fleet of flagship stores will be rolled out globally in 2021 and beyond.

Built to reflect the brand’s evolution from the iconic Classic boot to a full lifestyle brand that offers an expansive collection of footwear, ready-to-wear, accessories and home, the multi-level, 12,842 square foot store reflects and reimagines the brand’s California roots.

Designed by Los Angeles-based architecture studio Florencia Pita & Co., in partnership with San Francisco-based Quezada Architecture, the store will feature exclusive items and experiences throughout the years.

“We are thrilled to launch the new UGG Flagship on Fifth Avenue in New York City,” said Stefano Caroti, President of Omni Channel, Deckers Brands. “As the pinnacle expression of our brand, we will showcase the breadth and depth of UGG as a true lifestyle brand and provide the customer with the ultimate brand experience.”

Inside the new UGG store on Fifth Avenue. (Photo courtesy of UGG, Evan Joseph)