Real Estate Retail

British Jeweler Vashi Signs Lease at 110 Green St. in Manhattan

NEW YORK  — SL Green Realty Corp. announced that Vashi, a British fine jewelry brand, has signed an 11,777 square foot, 15-year lease at 110 Greene Street in SoHo. This will be Vashi’s first location in the United States and marks one of SL Green’s most significant retail lease signings of 2021.

“We’re excited to welcome Vashi, an innovative experiential luxury retailer, to New York City and into the SL Green portfolio,” said Brett Herschenfeld, Managing Director of Retail at SL Green. “Our recent retail leases are a positive marker that business owners are increasingly bullish on New York City’s reopening and the surge of returning residents, office workers and tourists spearheading our revival.”

110 Greene Street, a 223,600 square foot mixed-use building located in the heart of SoHo, provides office and residential tenants unparalleled views, along with large floor plates and substantial common areas. The retail space at the building, along Greene and Mercer Streets, offers tenants high visibility on two of the strongest retail streets in Manhattan.

Joseph Hudson of CBRE represented Vashi in the transaction, while SL Green was represented in-house.