NEW YORK — Citi has opened a new flagship branch featuring a state-of-the-art Client Center in New York City’s Tribeca neighborhood at the company’s heaquarters at 388-390 Greenwich St. The unique 7,000-square foot concept space can easily transform in configuration and shape to help customers craft experiences ranging from the most public to the most private, from the most simplistic of activities to complex investment planning.
“Our customers and the communities that we serve are at the heart of everything we do and that’s why we’re so proud to open the doors to our new, reimagined flagship headquarters branch,” said Gonzalo Luchetti, Head of the U.S. Consumer Bank at Citi. “Designed to provide customers with highly personalized service, our new Client Center brings the best of Citi as a global bank to the Tribeca community.”
With 14-foot sliding screens, tall pivot doors and cutting-edge technology, the space is designed to seamlessly shift from a spacious event area, to smaller community co-creation spaces and multiple private areas for one-on-one client conversations about investing, getting a mortgage, or receiving a loan to start a small business.
Customers may also use modern ATMs, engage concierge bankers for simple transactions, or stop by the service bar, where Citibank colleagues can assist with more complex banking needs.
With input from neighbors through focus groups, the Client Center is also crafted to welcome the community with lounge seating, complimentary Wi-Fi, and coffee. There is also an interactive knowledge library wall to learn more about Citi’s products and services, the history of Tribeca and key landmarks, and even have some fun with a game that designs an imaginary currency.
“Our new headquarters branch is the embodiment of a global bank that connects locally,” said Craig Vallorano, Head of U.S. Retail Banking at Citi. “We are committed to shifting the mindset that branches are just a means to cash and deposit checks and be a go-to meeting space where you build deeper relationships with your bankers and interact with members of your community.”
The debut of the new headquarters branch follows recent renovations of Citi’s global headquarters, including the refurbishment of the plaza and surrounding public areas, and underscores Citi’s commitment to lower Manhattan.
“We are thrilled to welcome colleagues, customers and neighbors to experience our new headquarters branch,” said branch manager Asmir Redzematovic. “We’re ready to greet our customers to fulfill their banking needs or to simply connect with neighbors for conversation and a cup of coffee!”
Citi’s new headquarters branch is open Monday through Friday between the hours of 8am and 6pm and Saturdays from 9am to 3pm.