Walmart+ to Offer Members Paramount+ Subscription

Walmart is offering members of its shopping service a new streaming benefit. Walmart+ will soon be available for members with an added bonus – a Paramount+ Essential subscription at no extra cost.

Walmart+ members will be able to stream movies and shows as part of their membership starting in September. The Paramount+ Essential Plan will give Walmart+ members access to Paramount+’s huge collection of content from acclaimed original dramas such as “1883” and “Star Trek: Strange New Worlds,” to the world’s most popular preschool franchise, “PAW Patrol,” to recent blockbuster films such as “Sonic the Hedgehog 2,” to live soccer.

A Paramount+ Essential subscription offers access to shows and movies but no live NFL games from CBS or local CBS TV. This plan would typically cost $4.99 per month for subscribers. A premium plan with no ads and live NFL and local CBS TV would cost $9.99 per month.

In the second quarter of 2022, Paramount+ had over 43 million subscribers with 4.9 million signing up in the second quarter alone. The deal with Walmart will give the streaming service a big boost in viewership but Walmart has not announced actual subscriber numbers for its + service.

The streaming service benefit becomes yet another way Walmart is uniquely positioned to give members more for less with Walmart+, whether in-store, at the gas pump, on groceries, listening to music, and now when watching their favorite movies and shows. A Walmart+ subscription will remain $98 a year or $12.95 a month and include the Paramount+ Essential Plan subscription with an added $59 value. A Walmart+ subscription gives customers free delivery for items purchased from local Walmart stores and online along with member discounts on gas.

“We know Walmart+ is providing members real value in their every day – from grocery shopping to filling up their tank and more,” said Chris Cracchiolo, senior vice president and general manager of Walmart+. “With the addition of Paramount+, we are demonstrating our unique ability to help members save even more and live better by delivering entertainment for less, too. Eighty-five percent of U.S. households use streaming services and Paramount+ has the premium content and broad appeal that our members are looking for – like Walmart, they have something for everyone. We’re excited about the launch and what comes next for Walmart+.”

“Paramount has enjoyed a close relationship with Walmart for years, and Walmart customers connect with Paramount’s beloved brands, content, and characters every day through a range of consumer products available throughout Walmart stores,” said Jeff Shultz, chief strategy officer and chief business development officer, Paramount Streaming. “Now, pairing Walmart’s expansive reach across the country with Paramount+’s broad and popular content that offers something for everyone is a unique opportunity to expand our partnership. Together we will bring Walmart+ members the full breadth of Paramount+ programming.”