Q Mixers Inks Deal With TAO Hospitality

BROOKLYN, NY — Q Mixers, a premium maker of drink mixers, has announced a multiyear partnership with Tao Group Hospitality, the hospitality group with venues like TAO, Hakkasan, Marquee, LAVO, and more, to become the exclusive mixer across 44 U.S. venues. Q Mixers will also be present at Tao Group Hospitality events, starting with the upcoming TAO Park City in Park City, UT (January 19 – 20, 2024) and TAO Desert Nights in Indio, CA (April 2024).

Building on Q Mixers’ new brand visual identity and “Q it Up” campaign, the company has partnered with Indy 500, Barclays, III Points Festival, and now Tao Group Hospitality.

“At Q Mixers, we are committed to providing the finest cocktails and mixed drinks,” said Q Mixers’ Chief Executive Officer Bob Arnold. “Tao Group Hospitality is synonymous with ultimate luxury for nightlife, day parties, and restaurant experiences, and this exclusive partnership further embodies our brand essence. We’re thrilled to collaborate with Tao Group Hospitality, working with their electric energy and further elevating occasions for years to come.”

Q Mixers will be the exclusive mixer for all bottle service menus within Tao Group Hospitality’s participating locations, offering Q Tonic Water, Q Club Soda, Q Ginger Beer, Q Ginger Ale, and Q Sparkling Grapefruit. Q Mixers’ Q Ginger Beer, Q Sparkling Grapefruit Soda, and Q Bloody Mary Mix will have exclusivity in all 44 U.S. venues.

In addition to being the featured mixer at Tao Group Hospitality’s numerous flagship locations, Q Mixers will have additional visibility and tasting opportunities for guests through special pop-up events. Q Mixers will also sponsor Tao Group Hospitality’s world-renowned event series, such as Full Bloom at the Marquee Dayclub at The Cosmopolitan of Las Vegas, or Evening Tide at TAO Beach.

TAO Group operates over 90 branded locations in 20 markets across four continents under the brands TAO, Hakkasan, OMNIA, Marquee, LAVO, Beauty & Essex, Wet Republic, Yauatcha, Ling Ling, Cathédrale, Little Sister, The Highlight Room, Sake No Hana, Jewel, and more.

Mohari Hospitality acquired TAO Group from Sphere Corp. in 2023 for $550 million.