NEW YORK — The New York Yankees, Tall Order, and United Legwear & Apparel Co. (ULAC) have created premium pinstriped athletic socks featuring two embroidered logos: the Yankees’ iconic interlocking NY logo and the Aaron Judge x Tall Order logo.
On Sunday, September 1, 2024 — just ahead of the 23rd anniversary of 9/11 — these commemorative quarter-crew socks will be the designated promotional item at Yankee Stadium on Performance Sock Day, when the first 18,000 guests will receive a pair of these exclusive commemorative quarter-crew socks.
Tall Order was launched in 2017 by Dan and Mike Friedman, whose father Andrew perished in the World Trade Center attacks on 9/11. With their mother Lisa, they brought supplies and socks to first responders at Ground Zero and vowed to give back someday. Tall Order gives a portion of sales to health and human services organizations and select non-profits to make good on their promise.
“It’s an honor for the Yankees to work closely with Tall Order, which devotes so much of its energy to such meaningful and impactful philanthropy,” said Deborah A. Tymon, New York Yankees Senior Vice President, Marketing.
“Aaron contacted us in 2021 to make him custom socks, and the rest is history,” said Lisa Friedman. “Now he’s an equity partner in the company, along with United Legwear & Apparel Co. The socks that will be given to fans next month are replicas of Aaron’s custom performance socks.”
As a gesture of support for Tall Order’s mission and the upcoming anniversary of 9/11, ULAC, which manufactures and distributes Tall Order’s products, will generously donate 15% of sales for the month of September (exclusions apply; see tallorder.com for details) to the Tunnel to Towers Foundation. ULAC also donated the 18,000 pairs of socks for the Stadium giveaway.
“I’ll never forget the first game played at Yankee Stadium two weeks after the attacks,” said Isaac E. Ash, President and CEO of United Legwear & Apparel Co. “Baseball and our New York Yankees helped the City start to heal. It’s my pleasure to give back.”
