Peacock’s exclusive streaming broadcast of the Philadelphia Eagles’ 34-29 victory over the Green Bay Packers last Thursday night in the NFL’s first-ever game in Brazil averaged a Total Audience Delivery of 14.2 million viewers – ranking as the most-watched non-Olympic Friday show since April 5 (Iowa’s two-point win over Connecticut in the 2024 NCAA Women’s Basketball Final Four, 14.4 million viewers on ESPN and ESPN2) and the second-most watched live event on Peacock, behind only the record-setting AFC Wild Card game in January.
Highlighted by 132 scrimmage yards and three touchdowns from running back Saquon Barkley in his Eagles debut, the game peaked at an average of 15.3 million viewers from 9:30-9:45 p.m. ET, as the teams combined for 30 second-quarter points.
With 14.2 million viewers across Peacock, NBC stations which aired the game free in Green Bay, Milwaukee, and Philadelphia, and NFL+, Packers-Eagles is up 94% from Peacock’s prior NFL exclusive game (7.3 million viewers for Bills-Chargers on Dec. 23, 2023). Data is from custom fast national live + same day data from Nielsen, and Adobe Analytics.
“With seven lead changes and a down-to-the-wire finish, the Packers and Eagles put on a terrific show for the fans in São Paulo last night, and our technical, production, and announce teams matched that with a best-in-class presentation exclusively on Peacock,” said NBC Sports President Rick Cordella. “Following the Paris Olympics and Paralympics, we are excited to continue our momentum with the most prestigious properties and events in sports on NBC Sports and Peacock.”
Packers-Eagles delivered a 27.2/58 local rating/share on WTMJ (NBC Milwaukee) and a 21.0/51 on WCAU (NBC Philadelphia). Next day metered market ratings are not available for WGBA (NBC Green Bay).
Packers-Eagles is the third Peacock exclusive NFL game, following Bills-Chargers last December and the Dolphins-Chiefs AFC Wild Card game on January 13, 2024, which was the biggest live-streamed event in U.S. history.
Peacock streaming plans start at $7.99 per month which includes ads.
