Barnes & Noble Arrives in Syracuse Mall

SYRACUSE – Barnes & Noble has arrived at Syracuse’s Destiny USA mall. The new Barnes & Noble is located in the Destiny USA shopping center (9868 Destiny USA Drive, Syracuse, NY 13204) in the space formerly occupied by Banana Republic near Forever 21, Macy’s and Dick’s Sporting Goods.

The new Barnes & Noble features a new design seen in the most recent Barnes & Noble store openings, featuring all the best books, toys, games and gifts that customers have come to expect from the nation’s premier bookseller.

“We are excited to expand our presence in central New York with this wonderful new Barnes & Noble,” said James Daunt, CEO, Barnes & Noble. “We couldn’t be happier to be bringing a new bookstore to this community and look forward to welcoming our customers here very soon.”

Barnes & Noble says it is enjoying a period of tremendous growth as the strategy to hand control of each bookstore to its local booksellers has proven so successful. The bookseller is experiencing strong sales in its existing stores and has been opening many new stores after more than 15 years of declining store numbers. In 2023, Barnes & Noble opened more new bookstores in a single year than it had in the whole decade from 2009 to 2019. The bookseller expects to open over 50 new bookstores in 2024.

The new Syracuse location was one of four new Barnes & Noble bookstores to open last month.

“Having been with B&N in our Liverpool, NY bookstore for the last 20 years, I feel very connected to the customer base we’ve built here, and I look forward to opening this brand-new store in Destiny USA,” said Tammy Butler, Store Manager. “This location is perfectly nestled in a very busy area between two of our existing stores in central New York — so whether you’re a longtime customer or just passing through, we can’t wait to welcome you into your new Syracuse Barnes & Noble.”