Primetime Fitness, an experienced Crunch Fitness developer and franchisee, has acquired 13 Crunch locations across New York and New Jersey. The gyms were purchased from franchisees Chris Pacifico’s Carey Ave Development LLC and Assaf Gal’s AD Fitness LLC. This marks a major milestone in Primetime’s growth strategy and expands the franchisee’s total footprint to 36 locations nationwide.
The newly acquired gyms span key communities in the New York metropolitan area. This expansion strengthens Crunch Fitness’ presence in one of the country’s most active fitness markets.
“We’re proud to be growing our footprint in this iconic and diverse region of the country,” said Kevin Laferriere, Primetime Fitness CEO and president. “These clubs have strong existing member communities, and we’re excited to bring Primetime’s expertise and investment to continue improving the experience for every member who walks through the door.”
Each club will continue to operate under the Crunch Fitness brand and receive a series of upgrades designed to enhance the member experience. Planned renovations include updated equipment, refreshed branding and signage, enhanced Relax & Recover® zones, and streamlined check-in experiences.
“Joining forces with Primetime Fitness at this moment felt like the right move at the right time for our team, our members, and our business,” said Chris Pacifico, Managing Partner, PacFit. “I’m excited to continue as an operating partner and to grow with Primetime as we expand our footprint across our collective markets. I’m grateful to my partners and our incredible team for the success we’ve achieved together.”
“This latest acquisition highlights the strength of Primetime Fitness as a franchise partner,” said John D’Anna, Chief Development Officer, Crunch Fitness. “Kevin and his team are building an impressive network that’s helping Crunch reach more members, maintain operational excellence, and continue growing with integrity in competitive markets. We’re excited to support their expansion throughout New York and New Jersey.”
“Primetime Fitness’ continued growth reflects our shared vision of building a premier, high-quality fitness platform,” said Wade Daniel, partner at CapitalSpring. “We have tremendous confidence in the leadership team’s ability to scale with excellence, and as the brand expands, we’re more energized than ever about what lies ahead.”
The new locations include:
From PacFit Group
- Crunch East Windsor – East Windsor, New Jersey
- Crunch Garwood – Garwood, New Jersey
- Crunch Staten Island – Staten Island, New York
- Crunch Green Brook – Green Brook, New Jersey
- Crunch Staten Island South – Staten Island, New York
- Crunch Bensonhurst – Brooklyn, New York
- Crunch Springfield – Springfield, New Jersey
From AD Fitness LLC
- Crunch Crown Heights – Brooklyn, New York
- Crunch Flatbush – Brooklyn, New York
- Crunch Greenpoint – Brooklyn, New York
- Crunch Norwood – Bronx, New York
- Crunch Richmond Hill – Queens, New York
- Crunch Rochdale – Queens, New York
Crunch Fitness ranked No. 1 in the fitness category for the second year in a row and No. 32 overall in the annual Entrepreneur Franchise 500, the world’s most comprehensive franchise ranking.
