In its first-ever Super Bowl commercial, delivery service Grubhub is teaming up with Academy Award-winning actor George Clooney and director Yorgos Lanthimos to unveil a new customer benefit: Grubhub will eat the delivery and service fees on restaurant orders over $50.
Unlike short‑term promotions or limited‑time discounts, this new no‑fee benefit is designed to deliver lasting value across the entire delivery ecosystem. It’s a core part of Grubhub’s business model and is intended to be offered for the long haul. No gimmicks – just more of the food diners love without fees that turn bigger orders into bigger costs. Diners gain confidence and clarity at checkout, while restaurants benefit from larger basket sizes and more frequent orders.
Grubhub’s move reflects the way people are ordering today. In fact, the average fee on an order over $50 across delivery apps is about $13, and that really adds up. For families placing just one $50+ delivery order per week, this translates into about $675 in annual fee savings. By removing delivery and service fees on those orders, Grubhub is putting money back where it belongs — helping diners save millions annually without changing a single step at checkout.
“For too long, ordering delivery has come with sticker shock. Today, we’re changing that by fundamentally rethinking how delivery pricing works and putting hundreds of millions of dollars back into customers’ pockets,” said Howard Migdal, CEO of Grubhub. “‘Grubhub Will Eat the Fees’ reflects our vision for a more affordable, sustainable delivery ecosystem – and our commitment to delivering real value to customers every day.”
Grubhub is owned by New York-based Wonder Group, which bought the delivery service in 2024 for about $650 million.
Grubhub’s Super Bowl debut brings together two award-winning creative forces – George Clooney and Yorgos Lanthimos. The “Grubhub Will Eat the Fees” commercial will air in the third quarter of the Big Game on Sunday, February 8.
The cinematic spot unfolds at an extravagant dinner party where guests indulge in an over-the-top feast of takeout dishes – until the final course arrives: the fees. In a shocking and subversive twist, Clooney, a proven disruptor, shocks the table by stepping in and proclaiming Grubhub will eat the fees.
“Grubhub is great, working with Yorgos was fantastic, and I couldn’t be happier to be part of this campaign,” remarked Clooney.
The commercial was created and produced by creative agency Anomaly and can be viewed here.
This isn’t the only Super Bowl commercial for Greek director Lanthimos. He is also directing a Super Bowl ad for Squarespace starring actress Emma Stone.
