Governor Kathy Hochul announced that global sports platform Fanatics will expand its New York City operations. The project will create 300 new high-quality jobs over the next five years and includes an investment of more than $50 million to fit out and equip an expanded Manhattan office footprint. Empire State Development will support the project with up to $5 million in performance-based Excelsior Jobs Program tax credits. This expansion strengthens New York City’s position as a global hub for technology, media, and digital commerce, supporting long-term economic growth and high-quality job creation across the region.
Fanatics, which currently employs approximately 650 people in New York City, has decided to take on an additional 95,000 square feet of office space at its 95 Morton Street location to accommodate its rapid growth across technology, product, corporate, and operations functions, fueling increased collaboration and all-hands capacity.
“Fanatics is one of the most innovative companies in the global sports and digital commerce economy, and their decision to grow here in New York sends a powerful signal that our state remains the premier destination for companies building the future,” Governor Hochul said. “By supporting their significant investment and the creation of 300 new good-paying jobs, we are reinforcing New York City’s role as a global hub for technology, digital commerce, and creative industries and ensuring that the jobs of tomorrow are created right here at home.”
Empire State Development President, CEO and Commissioner Hope Knight said, “Fanatics’ growth in New York demonstrates the strength of our talent pipeline and the unmatched value of doing business in the Empire State. Through the Excelsior Jobs Program, we’re proud to support a project that will retain hundreds of existing jobs, create 300 new ones, and deepen New York City’s position as a global center for technology, media, and digital commerce.”
Founded in 2011, Fanatics is building a leading global sports platform that serves millions of fans worldwide by offering products and services across Fanatics Commerce, Fanatics Betting & Gaming, and Fanatics Collectibles, allowing sports fans to Buy, Bet, and Collect. The company has an established database of more than 100 million global sports fans and partnerships with more than 900 professional leagues, teams, and brands, allowing Fanatics to deliver personalized and immersive experiences on a global scale.
Fanatics Executive Vice President and Chief Financial Officer Glenn H. Schiffman said, “New York City plays an important role in growing our global platform by offering unmatched access to talent and connections across sports and entertainment. From continuing to grow our presence in the city to bringing fans together at events like Fanatics Fest — the world’s #1 fan festival which is returning to the Javits Center for its third year in July, New York is key to how we serve fans around the world.”
