With the Super Bowl coming this Sunday, PepsiCo says it has cut prices this week on its most popular snacks by 15% to help make its products more affordable to the American public.
This includes snack favorites like Lay’s, Doritos, Cheetos, and Tostitos.
The new suggested retail prices began rolling out in the United States this week. And because retailers ultimately set their retail prices, shoppers may see even greater savings depending on the store.
The change comes as households gear up for one of the year’s biggest snacking occasions, spanning everything from winter gatherings to the upcoming Super Bowl — a moment when value matters just as much as flavor.
“We’ve spent the past year listening closely to consumers, and they’ve told us they’re feeling the strain,” says Rachel Ferdinando, CEO, PepsiCo Foods U.S. “Lowering the suggested retail price reflects our commitment to help reduce the pressure where we can. Because people shouldn’t have to choose between great taste and staying within their budget.”
Shoppers should begin seeing new, lower suggested retail prices across shelves nationwide on brands like Lay’s, Doritos, Cheetos, Tostitos, and more. The snacks themselves remain the same — the flavors and quality people count on — complemented by ongoing recipe and packaging updates shaped directly by consumer feedback.
Retailers determine their own retail prices, so what you see in‑store may vary. PepsiCo says it is committed to making your favorite snacks more accessible, every day.
“Reducing prices on many consumers’ favorite snacks is an important action,” Ferdinando says. “We’ll continue taking steps that keep our most loved brands within reach, while maintaining the same quality and same taste that consumers love.”
