NEW YORK — BRAMI, an Italian food brand bringing protein pasta to American kitchens, has raised $33 million in Series B funding led by VMG Partners, a growth equity firm focused on high-potential consumer brands. VMG joins existing investors La Molisana, Pentland Ventures, Lerer Hippeau, and Gather Ventures. The investment will be used to further develop BRAMI’s supply chain and support continued growth in the United States
Founded in 2016 by Aaron Gatti, a first-generation Italian American, BRAMI is rooted in the Italian tradition of letting quality ingredients speak for themselves. American consumers have been overwhelmed by fad diets and overly engineered foods, including those increasingly built on processed proteins. BRAMI believes the traditional Italian way of cooking with simple, whole ingredients is the modern answer to health and wellness.
“Our goal is for Americans to reconsider their relationship with Italian cuisine, starting with pasta. Italians eat significantly more pasta than Americans, and yet consistently rank among the healthiest populations in the world,” says BRAMI CEO and Founder Aaron Gatti. “The difference is in the quality. In Italy, ingredients are grown and selected with care, and food is treated as something to be savored, not engineered. BRAMI is redefining the US market with a healthy pasta that doesn’t compromise on authentic quality, taste, and texture. At its core, BRAMI is about uncomplicating people’s relationship with food, and getting back to the joy of a real meal with authentic ingredients.”
This approach to food has resonated with consumers and retailers. BRAMI has been the fastest-growing national pasta brand in America for three years running and is now available in more than 4,000 stores nationwide, including Walmart, Target, Whole Foods, Safeway/Albertsons, Costco, and Sam’s Club. Driven by repeat customer demand for its product line, the brand continues to gain share at an accelerating pace: velocity is up 58% year over year, outpacing distribution growth by 30 points. (Source: Nielsen L52W Total FMCG w/e 4/18/26.)
“Our ability to deliver such an uncompromisingly authentic and elevated healthy pasta, at a value that everyone can enjoy daily, would not have been possible without the incredible partnership and support of the Ferro family and their company La Molisana,” says Gatti.
BRAMI uses only two old world ingredients: durum wheat semolina and lupini bean flour. These are among the most ancient and nutrient-dense staples of the Mediterranean diet. Lupini flour is the ideal ingredient to combine with traditional pasta flour because it’s easy to digest and has a natural umami flavor that enhances the pasta experience. This ingredient pairing, combined with the dedication to the craftsmanship of quality pasta-making of BRAMI and its partner La Molisana, delivers higher protein and fiber without compromising the time-honored taste and texture of traditional Italian pasta.
