NEW YORK — Blee, an AI-first marketing compliance platform, has landed a $20 million Series A round to give legal, compliance, and brand teams the ability to manage the growing amount of AI-generated content. The round was co-led by Fin Capital and SMBC Fin Atlas Beyond Fund, with participation from Hannah Grey VC and National Bank of Canada, and continued backing from Y Combinator, Penny Jar Capital, Cardumen Capital, Blee’s first institutional investor, and Treasury. The Series A brings Blee’s total funding to $27 million.
A recent Gartner survey found that marketing leaders expect AI-driven automation of content to more than double, from 16% in 2026 to 36% by 2028. AI has given enterprise marketing teams the ability to produce content at a scale and speed that weren’t possible two years ago — and as AI agents begin creating automated content on companies’ behalf, that volume is only going to grow. The review processes that legal, compliance, and brand teams depend on haven’t kept pace.
“Marketing teams are producing more content, across more channels, faster than ever, and legal and compliance teams are still expected to review all of it manually, with tools that weren’t built for the job,” said Guy Shahar, Founder and CEO of Blee. “Whether it’s video campaigns, affiliate content, or digital ads, the volume will only grow as AI agents automate creation. The companies that set up their content governance layer now are going to be in a very different position than the ones that wait.”
Blee sits alongside the content creation tools marketing teams already use, applying AI to surface real-time feedback across regulatory, compliance, legal, brand, and more, before materials reach review. Legal and compliance teams using Blee reduce average review times by up to 65%, while marketing and sales teams move faster and publish with confidence.
Before publication, Blee supports the full workflow from submission through approval and comment cycles, with a complete audit trail. Once published, Blee continues to monitor content, including influencers’ social media and websites, for regulatory compliance and brand adherence. The result is faster approvals, better visibility, and a more defensible paper trail, without requiring teams to change how they work.
“Every legal operations leader I know is being asked the same thing: do more with less, and faster. It’s hard to do through process design alone,” said Mike Russell, Head of Global Legal Operations at Expedia Group, a Blee customer. “The velocity of the business has outrun manual review. AI-enabled compliance is what turns oversight from an aspiration into an evidenced, continuous control environment.”
Blee now works with some of the largest companies in the world across financial services, travel, life sciences, and consumer brands, including SoFi Technologies, and said it grew annual recurring revenue 10x between June 2025 and June 2026.
“We’ve been watching the problem of content growth for enterprise marketing teams across industries and within our network for years,” said Matthew Mann, General Partner, Fin Capital. “Blee is the first platform we’ve seen that’s actually built for the scale of it.”
