Sprite Returns as Official NBA Soft Drink
NEW YORK – The National Basketball Association (NBA) and The Coca-Cola Company have announced a new global marketing deal, bringing…
Category: Sports
Broadcasters for NCAA Basketball Tournament
March Madness kicks off this week with the NCAA men’s basketball tournament beginning Tuesday with the First Four in Dayton,…
Hockey Gold Medal Game Watched by 26 Million Viewers
Team USA’s thrilling 2-1 overtime victory against Canada in Sunday’s Milan Cortina Olympics men’s gold medal hockey game was watched by…
Super Bowl on NBC Draws 125 Million Viewers
NBC Sports’ broadcast of Super Bowl LX set an all-time media record as 137.8 million viewers watched in the second…
NBC Sells Out Commercial Time at Olympic Games
NBCUniversal said it sold out of its Olympic inventory in January, setting a new Winter Olympics ad sales record with…
Mary Carillo to Co-Host Olympic Ceremony on NBC
NBCUniversal announced that Mary Carillo, who will be working her 17th Olympic Games, will join Terry Gannon as hosts of the…
Yankee Stadium to Host Upper Deck Golf Event
You can golf for the first time ever at Yankee Stadium this Friday and Saturday! Yankee Stadium and Upper Deck Golf are…
NBA Rolls Out Headset System for Refs
NEW YORK – NBA referees are now using headsets during games to communicate in real time with the NBA Replay Center…
ESPN to Broadcast Over 4,000 College Basketball Games
ESPN’s men’s college basketball coverage begins November 3 with a schedule of more than 4,000 games during the 2025-26 regular…
Record 135 International Players on NBA Teams
NEW YORK – The National Basketball Association (NBA) kicked off a new season this week with a record 135 international…