National Geographic and The Wall Street Journal are teaming up to launch Far & Away, a print magazine for business travelers. The first issue will be distributed with the Saturday May 19thedition of The Wall Street Journal.
Far & Away combines the insights of The Wall Street Journal with the visual storytelling of National Geographic. The new magazine reports on authentic cultural experiences, essential travel strategies, and expert insider intelligence for making the most of a business trip. It celebrates luxurious escapism, intelligent adventure, cultural exploration, and urban discovery for an elite audience of global travelers that are culturally engaged, news-minded, thought leaders.
“I travel around the world for business, and when I can, I stay to have some fun,” says Susan Goldberg, National Geographic magazine editor in chief. “The editors have approached business travel hubs as launch points for personal travel, aligning with the current travel trend of combining business and leisure trips into one.”
The companies say that advertiser interest is strong in the new magazine. Space for the premiere issue sold out quickly, with advertisers such as Lexus, American Airlines, and Marriott’s Luxury Collection and Autograph Collection, all signing on to be included in the launch.
In addition to the print publication, the initial content rollout strategy will include digital content on NatGeoTravel.com/farandaway and promotion across @NatGeoTravel’s social channels. The digital and social content will echo the magazine’s editorial goal of giving readers the tools to make the most of their time in the city they’re in and inspiring them to want to travel further.
“This magazine is about what to do when your meetings are over,” writes Wall Street Journal editor in chief Gerard Baker. “Far & Away brings together the photojournalism of National Geographic and the insights of The Wall Street Journal in a magazine for the ambitious adventurers on the go who are as curious as they are tireless, and who look for adventure around every corner.”