NEW YORK — Peloton has announced the hiring of Lauren Weinberg as Peloton’s new Chief Marketing Officer (CMO). She will replace Leslie Berland, who left her position to go to Verizon. Weinberg brings over 20 years of expertise as an insights-driven marketing leader. She will serve as a member of Peloton’s leadership team, reporting directly to CEO Barry McCarthy. Weinberg will oversee brand and product marketing, growth marketing, creative, consumer insights, membership, and global communications.
“Lauren’s growth-first mindset, coupled with her proven ability to deliver growth at scale will be critical assets for our revitalized brand,” said Peloton CEO Barry McCarthy. “She thrives on understanding both the art and science of effective and impactful marketing strategies for companies, to build awareness and engagement, identify new audiences, and drive customer conversion, all ambitions key to the Peloton growth strategy.”
Weinberg joins the team from Intuit, where she served as SVP, Chief Marketing and Revenue Officer for QuickBooks. Prior, she led global marketing and communications as Chief Marketing Officer for Square, the $50 billion company that provides technology and software solutions for millions of global small business owners. She has also held marketing roles at Yahoo, MTV and AOL. Weinberg has been named on Forbes’ “50 Most Entrepreneurial CMOs” list, Adweek’s “Top 18 CMOs”, and Brand Innovators’ “Top Women in Marketing.” Weinberg also serves as a Board member for the Mobile Marketing Association Board member and is an Adweek executive mentor.
“I am thrilled to be joining the incredible Peloton team to continue building on the momentum of the brand’s transformation. As an active member of the Peloton community, I am a huge believer in the impact the brand, product, and community have with millions of consumers. I am beyond excited to get started, and I see great potential ahead for the company,” said Lauren Weinberg, incoming CMO, Peloton.
Weinberg will be based in New York City.
