Nielsen to Measure Twitter Ads in 23 New Countries

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NEW YORK — Nielsen says it has expanded its measurement of Twitter mobile ad campaigns to 23 new global markets, in addition to the US. Through Digital Ad Ratings, Nielsen will now provide independent audience verification metrics for campaigns on Twitter’s mobile app globally, enabling clients to measure how effectively ads on the social platform reached …

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Outfront Billboards Display Live NCAA Scores

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NEW YORK — OUTFRONT Media Inc. (NYSE: OUT) has formed a partnership with CBS and Turner Broadcasting to display real-time 2017 NCAA Men’s Basketball Tournament scores to its digital billboards across the nation. Leveraging its live feed technology, OUTFRONT Media is displaying near real-time game scores at commuter rails, bus stations and digital screens to residents …

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Altice USA Acquires Audience Partners

NEW YORK — Altice USA has acquired Audience Partners, a leading provider of data-driven, audience-based digital advertising solutions. Terms of the deal were not disclosed. Altice USA is the fourth largest cable operator in the United States, delivering residential and business services to 4.6 million customers across 20 states. Altice has a successful TV data and addressable …

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Ad Agency Fallon Opens NY Office

Minneapolis-based advertising agency Fallon has opened its first office in New York City at 375 Hudson St. in SoHo. John King will lead the New York office as president. King previously served as CMO of Fallon in its Minneapolis headquarters. “John King is ‘all in’ on Fallon, and he will create the kind of culture that will …

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Fox Sports Hires Wieden+Kennedy Agency

NEW YORK – FOX Sports announced that Wieden+Kennedy New York will become its first-ever Agency of Record. The partnership between the multinational media conglomerate and global advertising agency will be broad in scope, and comes as part of FOX Sports’ demonstrated commitment to best-in-class leadership in sports television and cross-platform production. FOX Sports will broadcast …

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Revlon Hires Gwen Stefani as Brand Ambassador

NEW YORK — Revlon has hired Gwen Stefani as the company’s newest Global Brand Ambassador. Gwen is a three-time Grammy Award winning singer, songwriter, fashion designer and entrepreneur. She will be representing the beauty brand in global campaigns beginning this month, featuring Revlon’s Choose Love message. Gwen is a true style and beauty influencer – …

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DDB North America Names First Creative Officer

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NEW YORK — Wendy Clark, Chief Executive Officer of DDB North America, part of Omnicom (NYSE: OMC), announced the appointment of Ari Weiss to the newly created role of North American Chief Creative Officer. (Photo above: Wendy Clark with Ari Weiss) Starting on February 1, 2017, Weiss will be responsible for leading the agency’s North American creative departments. Weiss …

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Dentsu Aegis to Buy Gravity Media

NEW YORK — The Dentsu Aegis Network has agreed to acquire Findr Group, owner of Gravity Media, a full-service multicultural marketing agency headquartered in New York City. Terms of the purchase weren’t released. As part of the network, Gravity will form the backbone of the group’s specialised and dedicated multicultural marketing offering in the US, complementing and strengthening …

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