HBO Max announced it will debut an ad-supported version of its streaming subscription service the first week of June. Consumers will have a choice between the existing ad-free version of HBO Max at $14.99 per month, or an ad-supported experience for $9.99 per month.
Both HBO Max tiers offer access to original programming, as well as its robust catalog of content from HBO, Warner Bros., DC, Turner Classic Movies, Adult Swim, Cartoon Network, and more. Subscribers to the ad supported tier of HBO Max will have access to the full HBO Max content catalog, excluding Warner Bros. Same-Day Premiere films debuting in theaters and on HBO Max throughout 2021.
“HBO Max with Ads will bring our beloved entertainment brands and franchises to even more consumers at this new, lower price point-while, for the first time, elegantly connecting brands to the premium, iconic IP that defines this service,” said Tony Goncalves, EVP and Chief Revenue Officer for WarnerMedia.
WarnerMedia operates HBO Max and plans to merge with Discovery Inc.
HBO Max is also scheduled to launch (without ads) in 39 countries across Latin America and the Caribbean in late June, and the HBO-branded streaming services in Europe (the Nordics, Spain, Central Europe, and Portugal) are scheduled to be upgraded to HBO Max later this year.