NEW YORK — Adventr, an interactive video communications software platform founded by Devo Harris, the Grammy Award-winning producer and media executive, has announced a $5 million seed round led by Paladin Capital and joined by Reinventure Capital, Invisible Ventures and music artist, John Legend.
Adventr’s mission is to democratize the online video industry by providing low-cost, easy-to-use, interactive video creation, editing and cross-platform video distribution tools in a safe and secure environment.
Devo Harris, CEO and Founder of Adventr, said: “Adventr was inspired by my experience creating content for artists like Kanye West, Britney Spears and Nas. The music videos where I introduced interactive components shot up in popularity, proving that engaging viewers was not just about expensive footage and editing.”
Video is increasingly critical to the operating strategies of enterprises, for product marketing, user engagement, job training or content, leading many to rely heavily on video’s ability to drive revenue growth, cut costs and deliver against mission-critical goals. Indeed, nearly every social media platform has pivoted to focus on video as it has become the core media of the Internet. As a result, keeping the attention and engagement of viewers has become paramount.
Yet traditional platforms, designed primarily for large agencies and broadcasters, are cumbersome, difficult-to-customize and expensive. Companies generally do not have a searchable, secure video library, offer little to no viewer interaction and lack robust analytics to measure the return on their investment.
To solve this issue, Adventr has built an easy-to-use and affordable SaaS platform for creating, viewing and sharing interactive media. Interactive and intelligent videos created on Adventr are not only clickable but actionable, integrating text, calls and emails, offering seamless interactivity across a wide variety of channels including embeds, third-party players and social media platforms. The platform enables users to securely turn video into an internet of things device, delivering a wealth of data at scale.
Viewers engage with videos through touch, voice or point-and-click. Adventr’s analytics suite offers robust tracking and reporting features, enabling customers to monitor and manage user interactions and content trends inside the videos. Organizations can create real time behavioral profiles and interactive feedback loops, increasing engagement across consumption platforms and geographies. The tool is GDPR compliant and can handle personally identifiable information especially in the areas of training and testing.
Devo Harris is a Grammy Award-winning producer/songwriter and founding team member of Kanye West’s GOOD Music record label, who turned to technology after completing his MBA from Columbia Business School in 2011.
