NEW YORK – Peacock, the streaming service from NBC Universal, is teaming up with grocery delivery company Instacart. Peacock Premium will now be available to all Instacart+ members in the United States at no additional cost. Peacock Premium includes ads and regularly costs $5.99 per month.
“Instacart+ helps deliver all of the snacks and beverages a Peacock viewer needs for a must-see TV night,” said Heather Rivera, Vice President, Strategy, Partnerships, and Corporate Development, Instacart. “We’re excited to marry the convenience of shopping with Instacart with Peacock’s unparalleled content offerings. An hour saved on a trip to the store means an hour more of fan-favorite shows from Peacock.”
“Peacock and Instacart are both fast-growing brands that aim to deliver a great experience and exceptional value to our customers,” said Annie Luo, Executive Vice President, Head of Global Partnerships and Strategic Development, Peacock. “With TV viewing and grocery delivery at their peak during the holiday season, it’s the perfect time to launch this partnership and lean into big moments across NBCUniversal.”
Peacock offers entertainment, sports, film, and news programming with over 80,000 hours of content, including more than 8,000 hours of live sports each year. Upcoming titles on Peacock include exclusive NFL games on December 23 and January 13, Seth McFarlane’s Ted and Apples Never Fall starring Annette Bening and Sam Neill.
Instacart+ is available for a flat standard fee of $99/year or $9.99/month, and members enjoy unlimited free delivery on orders over $35 in as fast an hour, lower service fees, 5% credit back on eligible pickup orders, and the ability to create shared family accounts. Now, with just a few taps, Instacart+ members can access Peacock and order their TV time treats, movie night essentials, spirits and more from Instacart’s more than 1,400 national, regional, and local retail banners across the U.S. in as fast as an hour.
