News NYC

Apple Vision Pro: Are You Ready for It???

As Taylor Swift would say: “Are You Ready for It???”

Apple CEO Tim Cook was in New York Friday for the official worldwide launch of the company’s newest tech device — Apple Vision Pro. [Photo above: Apple CEO Tim Cook at the company’s Fifth Avenue store with Senior VP of Retail Deirdre O’Brien.]

Priced at $3,499 or about three iPhones, Apple says this spatial computer can transform how people work, collaborate, connect, relive memories, and enjoy entertainment. Apple team members celebrated with customers who were excited to explore the breakthrough product and participate in a new, guided demo experience, only available in Apple Store locations across the country.

Customers can book an in-store demo, discover, and buy Apple Vision Pro at their local Apple Store, as well as on and the Apple Store app.

At launch, Apple says there are 600 apps made specifically for use with Apple Vision Pro but it remains to be seen how many people will buy this new device given the steep price tag.

The first customer at Apple’s Fifth Avenue store to purchase the Vision Pro.