Restaurant Retail

Flagship Carlo’s Bake Shop Opens in Times Square

NEW YORKBuddy Valastro — best known for his reality show Cake Boss — is opening a brand new, 1,200 square foot flagship Carlo’s Bake Shop right in the heart of Times Square at 1500 Broadway (at Seventh Avenue and West 43rd Street, near CBS Studios). The new location is a sweet glimpse into the future of the historic Hoboken bakery with whimsical elements combined with the old-school tastes and charm of the popular bake shop.

Carlo’s Bake Shop Broadway is now open seven days a week 7 a.m.-12 a.m. A grand opening celebration is set for springtime.

Valastro is best known for the Cake Boss reality show that aired for 15 seasons on TLC. His original bakery is located in Hoboken at 95 Washington St.

“We’re so excited to usher in the new generation of Carlo’s Bake Shop, starting with this new flagship location in the heart of New York City,” says Valastro. “Taking this 114-year-old traditional bakery from 1910 to 2024 was my parents’ dream, and my life’s work, and to do it with my wife, kids, sisters, and their families has been one of the best experiences of our lives. I know my parents’ dream of bringing Italian pastries to popularity has been realized through their kids.”

Sweet lovers can enjoy a variety of iconic treats and pastries, including a variety of cannoli, fan-favorite lobster pastry tails, cheesecakes, tarts, sweet-stuffed pastry pockets, special monthly desserts conceived by Valastro himself, and more. Carlo’s famous cakes are also available whole or by the slice, and a variety of cookies, including Chocolate Chip, Snickerdoodle, Peanut Butter, Sugar, Seasonal Fondant, and Oatmeal, will satisfy your sweet tooth for a midday pick-me-up or to bring-home for dessert. Carlo’s Bakery also carries new savory options featuring Bakery-Style Pizza, Breakfast Sandwiches, and a variety of fresh breads made daily in-house. Location-exclusive merchandise is available for Carlo’s and Valastro fans.

Carlo’s Bake Shop combines convenient grab-and-go ordering with limited seating, including a shared patio space (weather permitting). With a whimsical décor sure to make Willy Wonka jealous, Carlo’s is an ode to Valastro’s mastery, featuring a captivating sculpture of Buddy at work, surrounded by hand-sculpted confections and iconic NYC-themed décor, as designed by long-time design partner, Celano Design Studio Co.

“Carlo’s Bake Shop on Broadway is a desserts destination that marries tradition with modern flair. With a palette of white marble, brass accents, and a taste of Hoboken nostalgia, it’s not just a bakery; it’s a sweet escape in the heart of Times Square.” – Vincent Celano, Founder/Principal of Celano Design Studio Co.

Pastry Case of Buddy Valastro’s new flagship Carlo’s Bake Shop at 1500 Broadway in NYC / Courtesy Carlo’s Bake Shop

The artistic undertaking was conceived and created by a team of local artists helmed and installed in part by Jerome McCroy. Using a handful of artists, including Urbano Maher (statue of Valastro and cake table) and Dane Castoro (pastries), this one-of-a-kind sculpture took nearly half a year and advanced 3-D imaging combined with traditional sculpture technique to complete. Past collaborators McCroy and Danny Cortes chose artists Ed Rivera and Mike See to handle the visual fabrication installation, including metal ribbons made by High Impact Sign & Design in Las Vegas. The space is brought together by Neon Signage from Canvas Freaks and a multi-dimensional media wall by Soundworx in the back of the bakery, giving visitors an exciting look into the Valastro family world.