HICKSVILLE — New York Community Bancorp, Inc. and its subsidiary, Flagstar Bank, N.A., announced it has completed the operational conversion of its systems and national rebranding to Flagstar—further integrating the Company as one bank and one team. Clients are now unified under a single platform, which includes access to enhanced online and mobile banking tools, and a new Flagstar mobile app.
In addition, a new national Flagstar brand was unveiled that seamlessly fuses the best of each company into a differentiated concept that is now visible across the Bank’s network of more than 400 retail branches, 500 ATMs, and all customer touchpoints.
“The merging of NYCB’s and Flagstar’s operating systems—soon to be followed by Signature Bank—and national rebranding is an important inflection point in our history. It signifies the coming together of three philosophies, heritages, and brands, committed to growing stronger as one company aligned under the Flagstar name,” said Sandro DiNello, Executive Chairman. “We’re excited for our communities and stakeholders to fully realize the benefits of bringing our companies together. We remain confident in the strength of the Bank, and believe we are well-positioned to deliver the full range of our products, services, and expertise under a single foundation.”
NY Community Bank has seen its stock drop by over 60% since announcing a big quarterly loss in the fourth quarter and reducing its dividend.
The new Flagstar brand delivers a fresh look and symbolizes strength, stability, and confidence. It’s a sophisticated yet human brand that aspires to energize clients and communities and align Flagstar’s capabilities and expertise with their goals.
DiNello added, “I want to give a special thanks to our talented teammates—9,000 strong—who have spent many months working toward this important moment and rose to the occasion to make today happen. Every decision that went into launching the new brand and integrating the companies, including a new website, logo and signage, and an elevated customer experience, was centered on a singular focus—aligning for our future as one bank.”
