Chick-fil-A has opened its first-ever mobile pickup restaurant in the Upper East Side neighborhood of New York City. This new restaurant is one of two innovative, digital-focused test concepts the restaurant company is opening – the second of which is the elevated drive-thru concept projected to open later this year. Chick-fil-A at 79th Street & 2nd Avenue will cater to busy New Yorkers by focusing solely on delivery and mobile app ordering for a quick and easy pickup experience.
How Does It Work?
• Guests will order ahead for delivery or carryout via the Chick-fil-A App or online.
• The restaurant will be alerted by geofencing when Guests are on their way to expedite the process and ensure each meal is timed with the Guest’s arrival.
• Inside the restaurant, there will be active status board screens designated for delivery or mobile pickup, so Guests and delivery drivers can see when their orders are ready in real time.
• Once it is ready, Guests and delivery drivers will receive their freshly prepared order with a smile so they can quickly be on their way.
• While the restaurant will not offer a seating area or dine-in services, Chick-fil-A’s signature hospitality will be prominent in every step of this digital-focused experience.
Chick-fil-A, Inc. selected Jared Caldwell to be local Owner-Operator of the new digital-focused location. Caldwell currently serves as the local Owner-Operator of a nearby Chick-fil-A restaurant on Third Avenue and 86th Street, and his selection to lead the new concept was a strategic decision by Chick-fil-A to meet the growing demand for digital ordering by offering additional ways to serve customers.
