NEW YORK –– LensCrafters, part of Italian-French company EssilorLuxottica and one of the largest optical retail brands in North America, has opened the company’s newest store in Cicero, NY on May 10th. LensCrafters was previously located in Great Northern Mall which closed in December 2022.
The new store is located at 38003 Route 11.
“This latest opening in upstate New York is part of LensCrafters’ continued dedication to serve all communities in North America,” said Alfonso Cerullo, President of LensCrafters. “The new location in Cicero will make it more convenient to offer customers access to important products and services around eye care and vision solutions.”
At the core of LensCrafters approach to overall eye health is how the brand embraces the latest technologies. LensCrafters digital eye exam uses state-of-the-art equipment to map the eye’s unique characteristics, allowing for highly accurate assessments. “Eye health is an essential part of everyday life, and eyewear plays a leading role in individual style and expression,” says Cerullo. “LensCrafters is committed to being the trusted optical retailer for customers and patients that want a comprehensive, high-quality eyecare and eyewear experience in the communities we serve.”
From a comprehensive digital eye exam to shopping for the perfect frame, the new location will showcase a wide assortment of designer eyewear brands and styles that include Burberry, Dolce & Gabbana, Persol, Versace, Prada, and many more. The premium store experience will leverage a wide range of tools to afford customers more opportunities to meet their needs. Customers can customize Ray-Ban and Oakley frames, and virtually try-on any frame thanks to the Virtual Mirror technology through LensCrafters’ Smart Shopper interactive in store tool.
The new location will be equipped with high-resolution digital screens and led-walls displaying eyewear and campaigns to allow customers an immersive experience. Interactive applications installed both on iPads and touch screens showing prescription lenses will simulate prescription lens features and effects for better vision.
