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Bloomingdale’s Unveils Carousel Popup at NYC Store

NEW YORK — Bloomingdale’s has unveiled The Carousel @ Bloomingdale’s: Flamingo Estate, bringing the feeling and inspiration from Richard Christiansen’s home and garden to life with a pop-up market. The carousel, available at the 59th Street flagship store and online, will feature the very best of Mother Nature, with garden-grown signature goods from the farms and orchards of California’s picturesque Flamingo Estate.

Flamingo Estate is Richard Christiansen’s home and garden, but it’s also a collection of over 120 farmers and growers employing regenerative practices. The products are made the slow way, by people they trust, to ensure impeccable sourcing and traceable ingredients. From candles to soaps to pantry items, their collections are hand-harvested and hand-made.

The Carousel @ Bloomingdale’s promises a curated variety of products, drawing from Flamingo Estate’s philosophy and enchanting charm. The market will feature the lifestyle brand’s widely loved bath & body products, candles, and gourmet pantry goods. Shoppers can explore the expertly curated selection of apothecary products through imaginative displays and delightful sampling moments throughout the shop.

“Collaborating with the iconic Flamingo Estate provides the unique opportunity to bring a piece of the garden to Bloomingdale’s and a part of the west coast to 59th street,” said Frank Berman, EVP, Chief Marketing Officer. “Richard has created such a unique and incredible brand with sought after and elevated products we know our customers have an appetite to experience.”

“Flamingo Estate is my home, and a celebration of everything we grow in California. But before Flamingo Estate was born, I spent almost 20 years here in Manhattan dreaming of a garden and orchard and all the things I could make there. So in many ways, this is a homecoming for me. I always wanted to create a wonderful expression of my LA home and garden, here in New York.” shared Richard Christiansen, founder of Flamingo Estate. “We’ve covered the ceiling with all of my favorite fragrant plants, the same ones I hang from the ceiling of my goat shed and garden office. I’m so excited for my friends and all the people I love from my years in New York to come and experience my home, and take something back to theirs.”

The partnership with Flamingo Estate also brings unique in-store activations at Bloomingdale’s 59th Street flagship throughout the season, including:

  • The Guide to Becoming Alive Book Signing: On February 8th, Richard will join customers at 59th Street for a meet and greet and book signing of the Flamingo Estate book.
  • Product Customization: On select Saturdays in February and March, customers are invited to enjoy custom calligraphy on their olive oil bottles and candles when they purchase these items from the pantry. (February 1stFebruary 22nd and March 8th)
  • Product Samplings: On select Saturdays in February and March, customers can sample products from the pantry (such as the Chef’s Kiss Set) in branded charcuterie cups before purchasing. (February 1stFebruary 15th and March 8th)

Bloomingdale’s x Flamingo Estate officially launches at the 59th Street store and online January 23rd, and the shop will be live through mid-March.

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