NEW YORK — Salsa, an embedded payroll infrastructure provider, has landed a $20 million Series A funding round led by Altos Ventures, with participation from Greycroft, SemperVirens, Definition, and Better Tomorrow Ventures (BTV). This brings Salsa’s total funding to $30 million, enabling the company to further expand its ability to quickly and simply embed payroll functionality directly into software platforms.
This new funding follows a period of tremendous growth for the company. Salsa reports it grew more than 10X in 2024, doubled again in the early months of 2025, and now powers payroll products in all 50 U.S. states and Canada. Platforms use Salsa to launch embedded payroll in weeks – not quarters – and scale across complex, real world workforces.
Salsa’s infrastructure enables software companies to build, launch, and operate fully integrated payroll products in a matter of weeks. The platform handles the complexity—from worker onboarding to tax filings—so partners can offer modern payroll without needing deep in-house expertise or large operational teams.
“Salsa has always been the fastest way to launch a payroll product—now we’re the easiest way to scale,” said John Kramer, co-founder and CEO of Salsa. “We built Salsa to keep the operational burden off our partners’ shoulders, so they can focus on what they do best. This funding lets us double down on automation, flexibility and deep support in industries where payroll is hardest to get right.”
“Payroll is one of the clear next frontiers in embedded fintech, and Salsa is redefining the landscape,” said Tae Yoon, Partner at Altos Ventures. “John, Juan, and the Salsa team have built a standout payroll infrastructure that is robust, fast, and flexible. We are thrilled to partner with Salsa as it becomes the foundational layer for payroll across entire industries.”
