NEW YORK — GORGIE, maker of wellness-forward energy drinks, has closed $24.5 million Series A funding round, led by Notable Capital, an existing seed investor, bringing total funding to $37 million since launch. Coefficient Capital and individual investors and board members Jason Cohen and Yossi Nasser also participated and supported the round.
The company also launched its new Pink Lemonade flavor exclusively at 1,939 Target stores across the nation.
GORGIE was founded in 2023 by Michelle Cordeiro Grant to introduce a first-of-its-kind energy drink made by women for everyone to enjoy and has quickly become the #1 fastest growing energy brand in the US natural channel.
Launched in 2023 by two-time entrepreneur Michelle Cordeiro Grant, GORGIE brings a fresh approach to the energy drink shelf with a clean, modern product centered on wellness, inclusivity, and community. From concept to shelf in just six months, GORGIE has rapidly emerged as a category leader, driving new avenues of growth against billion-dollar incumbents and capturing the attention of both retailers and consumers.
The brand says it has grown 5x year-over-year for 2024, driven by a loyal and highly engaged customer base. On average, customers reorder every 8 days, with GORGIE products now shipping to every U.S. state on a biweekly basis.
In 2024, GORGIE has reached the milestones:
- #1 fastest growing energy brand in the US natural channel
- 20%+ category growth contribution in the US natural channel
- #1 inflator energy brand at a key national natural channel retailer
- 45%+ category growth contribution at a key national natural channel retailer
- 1st energy drink smoothie at Erewhon, and a top brand in energy and all sparkling beverage at the retailer
- Over 1.6 billion organic social impressions driven by a thriving creator community
“This is what disruption looks like,” said Michelle Cordeiro Grant, Founder & CEO of GORGIE. “We built GORGIE to change the way people think about energy—something functional, yes, but also joyful, healthy, and community-powered. Our rapid growth proves the demand for a brand that brings together performance and wellness without compromise and puts community at the forefront.”
GORGIE is based on good-for-you ingredients including green tea caffeine, L-Theanine and Vitamins B6 and B12. Proudly formulated without aspartame, sucralose, or erythritol. It’s available online at www.getgorgie.com and in thousands of retail doors nationwide, including Kroger, Sprouts, Albertsons, HEB, select Whole Foods Market Stores across the northeast, and Erewhon to name a few. Starting on June 1, GORGIE will expand to 1,900 Target locations, where it will launch a new Pink Lemonade flavor exclusive to Target.
The company’s Series A was led by Notable Capital, whose support helped scale other iconic consumer brands, including Airbnb, Affirm, Peloton, Quince, and TikTok. In 2017, Notable was also an early backer of Cordeiro Grant’s first startup, LIVELY, which was subsequently acquired by Japanese brand Wacoal.
“Few brands reach this level of velocity and resonance this early,” said Hans Tung, Managing Partner at Notable Capital and GORGIE board member. “GORGIE is executing with precision and intent in a category overdue for change. It’s defining where the next generation of energy drinks is headed—toward wellness and ‘better for you’ products created by women, built for everyone.”
