NEW YORK — Primark, the Irish fashion retailer known for low-priced merchandise, has opened a flagship Herald Square store in Manhattan’s PENN DISTRICT. Located at 150 W 34th Street, directly across from Penn Station, this new Manhattan flagship marks a defining moment for Primark in the US and a major milestone in its US expansion. The new store will stand alongside the brand’s flagship stores in other fashion capitals such as London, Milan, Madrid, and Rome markets.
Spanning more than 54,000 square feet of retail space, the Herald Square location is positioned to capture a large population of commuters and tourists in the area. This is Primark’s eleventh store in the state of New York and 40th in the US.
“This is a landmark moment for Primark in the United States as we open our incredible new flagship at the epicenter of American fashion,” said Kevin Tulip, President of Primark US. “The excitement and buzz around the brand is already building across Manhattan – from busy stores in the surrounding boroughs, to lines stretching blocks at our pop-up Primark Studio in NoHo, we’re expecting strong demand from New Yorkers and tourists for the store. This is our biggest US opportunity yet and we can’t wait to open our doors and introduce this iconic city to Primark’s iconic style and prices on May 8th.”
The Primark Herald Square store is open daily from 9 a.m. to 10 p.m. and 10 a.m. to 9 p.m. on Sundays.
Since opening its first US store at Downtown Crossing in Boston in 2015, the brand has opened 38 stores across 13 states, including most recently in Miami, Florida, Grapevine and Katy, TX, and in Gurnee, IL.
Founded in Ireland in 1969, Primark is an international fashion retailer with more than 480 stores across 19 countries in Europe, the US and the Middle East, employing more than 80,000 employees.
