Peloton Rides Away With $550 Million Investment

NEW YORK — Peloton, the fitness company offering exercise bikes, treadmills and classes via online streaming, has raised a $550 million Series F financing round. The company will use the funds to expand into more international markets.

The investment was led by TCV. Nearly all of Peloton’s existing institutional investors, including Tiger Global, True Ventures, Wellington Management, Fidelity (FMRCo), NBCUniversal, Kleiner Perkins and Balyasny participated in this round, joined by new investors, including Felix Capital, Winslow Capital and other mutual fund partners.

Jay Hoag, Founding General Partner of TCV, who also serves on the board of Netflix, Electronic Arts, Zillow, and other prominent technology companies, will join the Peloton Board of Directors. He joins TCV Venture Partner Erik Blachford, who has been on Peloton’s board since 2015.

“We are truly honored to partner with TCV and with Jay Hoag personally,” said John Foley, founder and CEO of Peloton. “TCV’s reputation, experience, and involvement in businesses like Netflix, Spotify and Facebook will be invaluable as we build Peloton into one of the most unique and influential global consumer product and media companies of our day.”

“We look for companies that offer their consumers a great value proposition, have engaged and delighted customers, and are led by visionary CEOs who have built a world-class management team,” said TCV’s Founding General Partner Jay Hoag. “We found all of these characteristics in Peloton and look forward to working with John and the entire team on their journey to revolutionize the home fitness category.”

The $550M Series F round brings the total equity raised by Peloton to nearly $1 billion since its inception, and positions Peloton to take full advantage of the growing global trend of instructor-led fitness classes moving into the home.

This fall, the Peloton Bike will launch in the UK and Canada, marking the brand’s first new markets outside the U.S. The Peloton Bike starts at $2,245 in the U.S.

The company launched the Peloton Tread Studio fitness center at 152 Christopher St. in May.

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