PURCHASE, NY — Pepsi is launching Nitro Pepsi, the first-ever nitrogen-infused cola that the company says is actually softer than a soft drink – it’s creamy, smooth and has a cascade of tiny bubbles topped off by a frothy foam head.
The new soda will be available nationwide starting March 28.
Nitro Pepsi features smaller bubbles, also infused with nitrogen, to create a smooth, creamy texture made possible by a unique widget placed at the bottom of every can. This is the first time this type of widget technology, often seen in beer and coffee products, is being applied to the cola category and creates the frothy, foamy, smooth texture unique to Nitro Pepsi.
While Nitro Pepsi is enjoyed from the can, there are a few steps you can take for optimal consumption. Nitro Pepsi is:
- Best served cold, ideally without ice
- Best “hard poured” or fully inverted into a tall glass
- Best enjoyed sipped directly from the glass (rather than through a straw), allowing the unique foam head to leave a frothy, foamy mustache
Nitro Pepsi will be available in two delicious flavors, Draft Cola and Vanilla Draft Cola, in newly designed cans in both single serve and 4-pack varieties.
“While soda has been a beverage of choice for so many consumers over the past century, some people still cite heavy carbonation as a barrier to enjoying an ice-cold cola. With this in mind, we wanted to come up with a new way for people to enjoy delicious Pepsi cola, but with a new experience around the bubbles,” said Todd Kaplan, VP of Marketing – Pepsi. “Nitro Pepsi is a first-of-its-kind innovation that creates a smooth, creamy, delicious taste experience for fans everywhere. Much like how nitrogen has transformed the beer and coffee categories, we believe Nitro Pepsi is a huge leap forward for the cola category and will redefine cola for years to come.”
