NEW YORK – Citizen Watch America has opened its first-ever U.S.-based multi-brand flagship store at 605 Fifth Avenue in Manhattan, steps from Rockefeller Center. The store is a new retail concept inviting customers to shop the full range of timepiece offerings across the group’s portfolio of brands that includes Citizen, Bulova, Accutron, Frederique Constant, and Alpina.
The first of its kind in North America, the new 7,000 sq ft. three-story space is an immersive shopping experience incorporating state-of-the art technology and bringing to life Citizen’s acclaimed LIGHT is TIME art installation, a visual expression of the concept of time and its relation to light. Together with Paris-based Japanese architect, Tsuyoshi Tane (ATTA – Atelier Tsuyoshi Tane Architects), the captivating installation is inspired by Citizen’s proprietary light-powered Eco-Drive technology and spotlights the foundation of any watch movement – the base plate, which is manufactured in-house for all Citizen watches and ensures the company’s status as a manufacture d’Horlogerie. The installation takes center stage as glimmering base plates elegantly encapsulate the staircase, warmly inviting consumers into the store and to the upper shop floors.
Designed by acclaimed architect Ken Park and his award-winning New York-based firm Kenneth Park Architects, other notable features of the store include a grand video display viewable from the street and dynamic True 3D technology where watches visually jump from a screen. A seamless 20ft-long branded wall showcasing the company’s rich legacy in watchmaking leads you through the flagship toward dedicated shop-in-shop destinations for each brand. The first two floors are for CWA’s full range of timepiece offerings from Citizen, Bulova, Accutron, Frederique Constant, and Alpina across sport, style, and luxury collections, in addition to timepieces that are available exclusively at the flagship location. The third floor will include a museum archive and dedicated space for on-site programming, events, and community activations scheduled for 2024.
“We are proud to join the ever-growing Fifth Avenue shopping district and introduce Citizen Watch America group brands through an innovative and immersive experience,” says Jeffrey Cohen, President of Citizen Watch America. “This is our first-ever U.S. multi-brand flagship and there is no better place than New York City to capture the inclusive worldview of our company as it serves as the most iconic intersection for citizens from across the world.”
