NEW YORK — Klarna, a Swedish company that specializes in Buy Now Pay Later programs with retailers, is launching a subscription service model. Klarna Plus, issued by WebBank, is now available to eligible US consumers through the Klarna app for a monthly fee of $7.99. Klarna Plus gives members a variety of features and offers, including waived service fees on Klarna’s One Time Card product, double rewards points, and access to special deals with popular brands.
“Today marks an exciting milestone for Klarna with the introduction of our first-ever premium subscription service, Klarna Plus,” said David Sandstrom, Chief Marketing Officer, Klarna. “Our research indicates that dedicated Klarna users are looking for an enhanced shopping experience through a subscription model. Klarna Plus addresses this demand, allowing us to deepen our engagement with 37 million loyal US consumers, while also further diversifying a portfolio of payment and shopping solutions.”
The global subscription e-commerce market is thriving, projected to reach a valuation of US$2419.69 billion by 2028, fueled by evolving consumer shopping preferences including the continued proliferation of online retail and mobile shopping. Klarna Plus delivers a suite of premium benefits for a nominal fee. Available within the Klarna app, this new service builds on the innovative suite of best-in-class payments and shopping services, offering a subscription model that brings even more value to loyal Klarna shoppers by giving members access to a variety of exclusive offers and deals.
Klarna Plus offers the following features at launch, with more coming soon:
- Double rewards points – Collect double points (2 points for every $1 spent) on purchases with Klarna rewards club.
- No service fees – Shop at any retailer outside Klarna’s network to split payments into four interest-free installments using Klarna’s One Time Card, with no added service fees. This exclusive benefit can save loyal Klarna consumers ~$12 each month**.
- Exclusive deals – Access special discounts at Nike, COACH, Macy’s, Instacart, and GOAT, totaling up to $30/month.
Klarna Plus’s debut comes during a period of substantial and continued growth for Klarna in the US market, as the company continues to evolve beyond Buy Now, Pay Later into a 360-degree shopping and payments ecosystem. Over the past year, Klarna’s US customer base has expanded by an impressive 32%, now reaching 37 million consumers. The company says its app now boasts over 7 million monthly users in the US.
Klarna has over 150 million global active users and 2 million transactions per day.
