NEW YORK — SharkNinja, maker of vacuums and kitchen appliances under the Shark and Ninja brand, plans to open its first office and Creative Design Hub in New York City this year at 41 Madison Avenue. The collaborative workspace, located in the Flatiron neighborhood of New York City, will serve as a dynamic environment to foster creativity, innovation, and collaboration across key functions. As part of this investment, SharkNinja plans to grow its team significantly, with more than 45 roles in its initial phase, and the potential for additional roles over time. SharkNinja’s investment in the Creative Design Hub will empower employees to continue to redefine innovation and storytelling, driving the development of groundbreaking products that solve real consumer problems in ways they never imagined. This dynamic space will foster creativity and collaboration, cementing SharkNinja as an employer of choice for top talent.
SharkNinja has headquarters in Boston.
“At SharkNinja, our culture thrives on problem-solving innovation, creativity, and a shared commitment to making a positive impact on consumers’ lives around the world,” said Mark Barrocas, CEO of SharkNinja. “The launch of our Creative Design Hub in New York City is not just a milestone in our global growth—it’s a testament to the extraordinary talent we continue to attract and grow. By tapping into the city’s vibrant creative community, we’re giving our teams the space to continue pushing boundaries as we develop innovative products at an unmatched pace and deepen our connection with consumers in new, meaningful ways.”
SharkNinja has signed a multi-year lease for over 14,000 square feet at 41 Madison Avenue, a Rudin managed office tower, with views of both the East River and Hudson River. This strategic expansion into New York City capitalizes on the deep pool of creative and design-focused talent in the area. The Creative Design Hub will feature a dedicated studio for design prototyping, a beauty studio for product testing and consumer insight research, and dedicated spaces for content creation, by both in-house teams and influencer partners. SharkNinja’s investment in New York City’s creative economy is supported by up to $920,000 in performance-based Excelsior Jobs Program tax credits from Empire State Development.
“SharkNinja’s decision to establish a creative hub in New York City highlights the unique advantages our state offers to innovative companies,” said Hope Knight, Empire State Development President, CEO and Commissioner. “Through ESD’s Excelsior Jobs Program, we are supporting the creation of high-wage jobs while strengthening New York’s position as a premier destination for design and technology companies. This project demonstrates how strategic investments can attract industry leaders to New York State, driving economic growth and innovation while capitalizing on our world-class talent pool.”
In the heart of Manhattan’s iconic Flatiron District—a neighborhood renowned for its deep-rooted ties to design—41 Madison Avenue stands as a vibrant hub for the global housewares industry. This premier design destination seamlessly blends the area’s rich heritage with the cutting edge of consumer product innovation, making it the perfect home for SharkNinja’s new Creative Design Hub. As a brand synonymous with forward-thinking solutions, SharkNinja’s innovation-driven team is poised to thrive in this dynamic space, drawing inspiration from the district’s storied past and its future-focused energy.