Luckin Coffee, based in China, has opened its first two pick-up stores in the U.S. in NYC, marking a significant milestone in its global expansion and a step closer to becoming a world-class coffee brand.
The stores are located in Midtown Manhattan at 800 Sixth Avenue and near Washington Square Park adjacent to New York University at 755 Broadway, which are high-traffic areas frequented by students, professionals, and tourists. Both locations saw strong foot traffic on the opening day, underscoring the brand’s appeal and market potential in the U.S. market.
“The United States, as the world’s largest coffee consumption market with a rich coffee culture, is a strategically important market for Luckin Coffee’s global expansion,” said Dr. Jinyi Guo, Co-Founder and CEO of Luckin Coffee. “Since entering the overseas market in 2023, we have grown to over 24,000 stores globally. Now, we are excited to introduce a diverse and unique coffee experience to American consumers, powered by our strong product innovation, advanced digital operations, and global supply chain advantages.”
To support its U.S. entry, Luckin Coffee has localized key elements of its operations while staying true to its value propositions: high quality, high convenience, and high affordability. Its stores feature a full suite of intelligent equipment that enables quick, customized drink preparation, delivering both personalization and operational efficiency. In addition, Luckin Coffee’s app integrates mainstream U.S. payment platforms like Apple Pay and PayPal, enabling a seamless, efficient “order online + in-store pickup” grab-and-go experience.
Luckin Coffee has rolled out a series of promotional campaigns to attract new customers. First-time users can enjoy special discounts and a chance to win “Free Coffee for a Year (365 cups)” by downloading the app. Additional engagement opportunities, such as Luckin Coffee’s pop-up bus events and social media hashtag campaigns, allow customers to earn limited-edition merchandise.
The U.S. menu blends timeless offerings with Luckin Coffee’s signature innovations. Alongside classics like Americanos and lattes, customers can also enjoy Luckin Coffee’s bestsellers from China such as the Coconut Latte and Velvet Latte. Additionally, the Company is expanding its offerings with locally tailored products, including creative flavors of cold brews such as Raspberry Cold Brew and Blood Orange Cold Brew. It is also debuting new flavors in its signature Refreshers series, such as Ruby Ocean and Pink Sunrise, all designed to deliver a more personalized and vibrant coffee experience.
Behind the store’s diverse product lineup is Luckin Coffee’s commitment to quality and continuous global supply chain investment. By partnering with top coffee-growing regions worldwide, the Company ensures access to premium coffee beans. Its proprietary digital platform enables real-time resource allocation, maintaining consistent product quality across all markets, including the U.S. Its proprietary intelligent ordering and supply chain management systems have already proven to be highly effective in Southeast Asia, enabling efficient and scalable cross-border operations. The U.S. trial will further optimize the Company’s dual-engine model of “digital new retail + global supply chain,” laying a solid foundation for its official launch in the U.S. and future international expansion.
As of the end of the first quarter of 2025, Luckin Coffee operates 24,097 stores globally, with 1,757 net new store openings in the quarter. The Company’s presence spans China (including Hong Kong), Singapore, and Malaysia.
