Restaurant Retail

Krispy Kreme to Open Flagship in Times Square Sept. 15

Donut chain Krispy Kreme will open its long-awaited Times Square Flagship store next Tuesday, Sept. 15. The shop was originally scheduled to open in May but was pushed back due to the coronavirus.

Located at 1601 Broadway (at West 48th St.) in Manhattan (photo above), the store will make the chain’s hot and fresh Original Glazed Doughnuts 24 hours a day.

Krispy Kreme’s first global flagship will showcase the brand in a one-of-a-kind, 4,500‑square-foot shop that includes:

  • The world’s largest Hot Light
  • An iconic doughnut-making theater
  • The largest and iconic Glazed Waterfall for spectators to watch doughnuts run through
  • Stadium‑style seating inside a giant Krispy Kreme dozens box
  • A 24-hour street-side pickup window where people can get doughnuts as they walk by
  • Merchandise specific to New York City and Times Square to commemorate the experience
  • A special edition and commemorative “Big Apple” Doughnut exclusively at the Times Square Shop

Krispy Kreme expects to serve more guests annually at its new flagship than any other location in the world.

“We’re filled with joy to share the sweet news that Krispy Kreme is opening in Times Square,” said Michael Tattersfield, CEO of Krispy Kreme Doughnut Corporation. “We said earlier this year that when New York City and Times Square are ready, we’ll be ready. We can’t wait to bring a new bright Hot Light to Broadway beginning Sept. 15.”

Safety of guests and team members being the top priority, Krispy Kreme will implement a plan designed to keep everyone safe by controlling crowds, including remote queueing and providing guests the ability to reserve a time to visit the shop online. Krispy Kreme will provide more details on this closer to the grand opening. The shop also has a “grab-and-go” counter and window for curbside ordering and pick-up.

Inside the shop, Krispy Kreme will adhere to COVID-19 regulations and guidelines provided by the city and CDC, including employee health screenings at the beginning of shifts, washing hands regularly, wearing face masks, social distancing floor stickers, protective barriers at ordering points, and additional disinfecting throughout the shop. For added convenience, people can order doughnuts ahead of time for pick-up at the Times Square location by visiting our website or via mobile app.

The Times Square shop is part of Krispy Kreme’s 2020 expansion in New York City, which by the end of the year will total eight shops from uptown to downtown, including the brand’s remodeled Penn Station location. Krispy Kreme will hire more than 400 new team members in New York City so far this year.

“We all need a little joy right now and with that we welcome the Krispy Kreme flagship location to the heart of this great city​. We’re thrilled for New Yorkers and visitors to enjoy the one-of-a-kind treats and the famous Hot Light experience. This iconic brand will make Times Square sweeter and we can’t wait to take a bite,” said Tim Tompkins, President of the Times Square Alliance.

Krispy Kreme has nearly 1,400 retail locations in 33 countries.

The new Krispy Kreme flagship store will include the world’s largest glaze waterfall.