Target Corporation, the nation’s second-largest discount retail chain, has announced a limited-time only collection with legendary fashion designer Diane von Furstenberg, exclusively offering the brand’s statement styles, like the trailblazing wrap dress and iconic prints and patterns, as well as fresh takes on categories like activewear and tabletop. The more than 200-piece assortment will span women’s, girls’ and baby apparel and accessories, plus beauty and home decor, starting at $4, with most items under $50. Also new for Target’s limited-time only collaborations, the collection will offer made-to-order furniture starting at $300.
The Diane von Furstenberg for Target collection is a collaboration between the iconic fashion designer and her granddaughter, Talita von Furstenberg, and will be available to shop beginning Saturday, March 23, on Target.com and in most Target stores, while supplies last. Talita von Furstenberg is a designer, entrepreneur, philanthropist and co-chairwoman of the Diane von Furstenberg brand.
“Our partnership with Diane and Talita von Furstenberg represents Target at our best — curating an amazing and distinct assortment and offering it at exceptional prices,” said Jill Sando, executive vice president and chief merchandising officer of apparel & accessories, home and hardlines, Target. “Guests will fall in love with this inspiring and broad collection. There’s so much to spark joy, just in time for new spring looks — available only at Target.”
A heritage fashion brand
Diane von Furstenberg first made a name for herself as a designer in the 1970s with the launch of her eponymous brand and illustrious wrap dress. Originally inspired by a wrap top and skirt ensemble, the iconic silhouette celebrates its 50th anniversary in 2024.
“Every collection we create is about making women feel confident so they can be the women they want to be,” said Diane von Furstenberg. “Talita and I are proud to partner with Target to extend that invitation to even more women who want to experience timeless pieces that bring effortless glamour and empowerment to their everyday lives.”
Diane von Furstenberg for Target
Inspired by nature, women and art, Diane von Furstenberg for Target is a classically wearable collection that includes over 200 items featuring archival Diane von Furstenberg prints, as well as new patterns and pieces exclusive to Target. From Diane’s revolutionary wrap dress and new matching mommy-and-me outfits to fresh takes on activewear, loungewear, intimates and more, the collection helps guests take charge of their style — and day.
The collection also will offer made-to-order furniture like headboards, benches and room dividers that can be customized in one of seven exclusive Diane von Furstenberg for Target fabrics. Assembled and shipped in four weeks or less, this furniture will be a breath of fresh air for guests looking to reinvigorate their homes for spring.
